Use “its” for possession (e.g., “The dog wagged its tail”) and “it’s” as a contraction for “it is” or “it has” (e.g., “It’s a sunny day”).
Key takeaways:
"Its" is a possessive pronoun showing ownership, like "his" or "her," without an apostrophe.
"It’s" is a contraction for "it is" or "it has" and always includes an apostrophe.
The confusion arises because apostrophes usually indicate possession, but "its" is an exception.
Understanding this difference improves clarity and accuracy in writing.
Part of the series Grammar Debugged—English for Devs
The words "its" and "it’s" often confuse writers because they sound identical but have distinct meanings and uses. Understanding the difference is essential for clear and accurate writing.
"Its" is a possessive
Examples:
The dog wagged its tail.
The company updated its policies.
In both cases, "its" indicates possession.
"It’s" is a contraction of "it is" or "it has." The apostrophe replaces the missing letters.
Examples:
It’s a sunny day. (It is a sunny day.)
It’s been a long time. (It has been a long time.)
Using “It’s” when “Its” is needed:
Incorrect: The company updated it’s policies.
Correct: The company updated its policies.
“Its” shows possession and does not require an apostrophe.
Using “Its” when “It’s” is needed:
Incorrect: Its a beautiful day.
Correct: It’s a beautiful day.
“It’s” is a contraction of “it is” or “it has” and always includes an apostrophe.
Overgeneralizing apostrophe rules:
Incorrect: Every object has it’s own purpose.
Correct: Every object has its own purpose.
Possessive pronouns like “its,” “his,” and “her” do not use apostrophes.
To determine whether to use "its" or "it’s," replace the word with "it is" or "it has." If the sentence makes sense, use "it’s." If not, use "its."
Example test:
The cat licked ____ paw.
____ time to go.
The confusion arises because we typically use apostrophes to indicate possession in English (e.g., John’s car). However, "its" is an exception, as it does not use an apostrophe for possessive cases.
Mastering the difference between "its" and "it’s" enhances your writing clarity. Remember:
Use its for possession.
Use it’s as a contraction for "it is" or "it has."
Match the examples that demonstrate the difference between "its" and "it's":
___ power is unmatched.
Its
___ time to save the world!
It’s
___ alive!
Each creature has ___ place in the circle of life.
___ a wonderful world.
The robot extends ___ arm to help the protagonist
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